The Fujifilm GFX 100 RF presents itself as a camera with strong potential, capable of redefining the very concept of portability in medium format. It’s not just a technical upgrade, but a statement of intent: an invitation to rethink the balance between image quality, ergonomics, and integration with today’s workflow — which now includes AI and advanced post-production.
In this article, I offer a personal and critical perspective on this new release, grounded in real-world usage rather than being dazzled by specs on paper — comparing the GFX’s design choices with the everyday experience of someone who, like me, has loved the GFX 50R and used it extensively for travel, street photography, and spontaneous portraiture.
